N.B. Originally published in Issues & Insights blog
“Message marked ‘private’”So begins yet another “very personal” voicemail sent to me from some pathetic company that employs idiots for marketers and is destined to be quickly parted from all of its capital.So begins yet another “very personal” voicemail sent to me from some pathetic company that employs […]
After years of market research, extensive consultation with stakeholders, millions of minutes in committee, sub-committee and sub-sub-committee meetings and final political approval from the highest levels of city hall, Toronto recently launched, with great fan-fare and much ado, a multi-million dollar branding campaign that is, almost universally, despised.
How did they get here from there?
In […]
N.B. Originally published on Issues & Insights blog
brand = image = character = culture = people
I recently had some very interesting discussions with a number of people in various industries about branding. It turns out one of the biggest troubles with branding is that many organizations are throwing massive amounts of resources at a solution […]
In conversation after conversation with business executives, public sector managers and others in mid to senior management roles, a common theme emerges.
Almost invariably, strategy is perceived as being of much greater value than tactics. Often, this is an unspoken, but readily apparent, bias. When I talk to corporate communicators and HR managers, all of them […]